I have to think that if Star Trek had lasted longer than those original three seasons on NBC back in the 60’s, this sort of product endorsement would have been inevitable. And if such things had been able to finance that original five-year mission, who am I to argue? And if Kirk, Spock, and McCoy (the holy trinity of science fiction heroes) were to beam down to a planet whose civilization consisted of cartoon cereal mascots, yup, I would watch the living HELL out of that.

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